apply

Entry Definition
s/he applies it heavily (soft substance; e.g., hot fudge, thick paint, stucco)
s/he prepares pitch (by heating it); s/he applies pitch (to something)
s/he spreads or applies it (paste, ointment, etc.)
s/he spreads or applies something belonging to h/ (paste, ointment, etc.)
s/he applies lotion (to part of body, other person, etc.); s/he massages
s/he applies it any old way (soft substance; e.g., thick paint, stucco)